A Study on Effects of Social Presence and Message framing on Purchasing Intention

碩士 === 國立嘉義大學 === 資訊管理學系碩士班 === 98 === Because of the raise and popularity of Internet, people’s life has changed greatly. Nowadays, internet shopping becomes another way to shopping. However, even the great popularity of Internet can not replace the traditional way of shopping thoroughly. The m...

Full description

Bibliographic Details
Main Authors: Yi-Pei Chang, 張逸培
Other Authors: Pui-Lai To
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/46496031091905449448