The Effects of Fitness、Brand Extension and Reciprocal Effects on Co-Brand Evaluation─A Case Study of the Partner Brand
碩士 === 國立嘉義大學 === 管理研究所 === 98 === In recent years, many firms use co-brand strategy. However, they ignore the high risk of the marketing operation in co-brand strategy. This study followed Uggla’s research(2004), start from the perspective of brand partners. After manipulating by brand extension f...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20482424195125883457 |