A Study of the Persuasive Effect on Receiving Messages of Electronic Words-of-Mouth
碩士 === 國立嘉義大學 === 行銷與流通管理研究所(Graduate School of Marketing === 98 === The electronic word-of-mouth (eWOM) may cause the knowledge which the consumer obtains immediately wants to understand to reduce consciousness risk, also, because the network has anonymous the characteristic, has its confidence lev...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/74711931186094270498 |