A Study on Museum Marketing of National Palace Museum
碩士 === 國立東華大學 === 公共行政研究所 === 98 === This paper aimed to comprehend the marketing strategies of different directors of the National Palace Museum, or NPM, and the influence of Chinese visitors to Taiwan on the marketing of the museum. After literature review, relevant research questions were com...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/74451064830979213632 |