A Study on the Influencial Factors of Use Intention for Online Game Players
碩士 === 國立東華大學 === 企業管理學系 === 98 === The structure of the thesis is based on Wixom & Todd (2005) theory, with reference to DeLone & MacLane’s (2003) exposition, combining the idea of “Service Quality”, Also adding Ahn, Ryu and Han‘s (2007) “Playfulness” concept, then perform analysis to onlin...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75045167500677493809 |