Do Green Products Really Protect Environment? The Study of Green Products, Visual Cues, and Consumption.
碩士 === 國立東華大學 === 企業管理學系 === 98 === Green consumption has become a major trend in the market place. Consumers are willing to buy environmental-friendly products for the environmental protection. However, does it meet the definition of environmental protection? This study applies three experiments to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15705556534449724104 |