The Effect of Discount Frequency and Discount Depth on Purchase Intention
碩士 === 國立東華大學 === 企業管理學系 === 98 === Price promotions are often used as an incentive tool of short-term sales by markters, designed to stimulate consumers and distributors, thus to enhance the purchase intention of consumers. However, higher discounts mights serve as a negative signalfor the product...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/06561596790080427555 |