The Study of the Influence on Exploring Impact of Using Mobile Phone Electronic-Book Factors by Technology Acceptance Model and Innovation Diffusion Theory
碩士 === 國立東華大學 === 國際企業學系 === 98 === This study retrieved a total of 261 users that are using or have used of mobile phone electronic-book (e-book). Technology acceptance model and innovation diffusion theory as the basis for the use of structural equation modeling analysis to identify the impact...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83331936934547252969 |