Marketing Posture Analysis Based on Lanchester Strategic Model－Case of Domestic Auto Market in Taiwan
碩士 === 國防大學管理學院 === 資源管理及決策研究所 === 98 === In recent years, the competition in Taiwan’s domestic auto market increases after the financial crisis of United States. To win the competition, Taiwan’s domestic auto manufacturers have to develop good marketing strategy. In general, Taiwan’s domestic auto...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87330038669363352970 |