| Summary: | 碩士 === 國防大學管理學院 === 資源管理及決策研究所 === 98 === In recent years, the competition in Taiwan’s domestic auto market increases after the financial crisis of United States. To win the competition, Taiwan’s domestic auto manufacturers have to develop good marketing strategy. In general, Taiwan’s domestic auto manufacturers use five forces analysis or SWOT analysis to analyze Taiwan’s domestic auto marketing competition, but few of them use quantitative methods to analyze Taiwan’s domestic auto market competition.
Therefore, this study focuses on three dimensions of Taiwan’s domestic auto market; namely, Taiwan’s domestic auto market, Taiwan’s domestic auto manufacturers, and Taiwan’s domestic aut manufacturers’ brands. Firstly, this study uses HHI analysis to analyze Taiwan’s domestic auto market competition. Secondly, this study uses the classification of Lanchester Strategic Model to analyze the market category type of Taiwan’s domestic auto market. Tirdly, this study combines HHI and Lanchester Strategic Model to analyze Taiwan’s domestic auto manufacturers’ position in the market. Finally, this study uses Lanchester Strategic Model to identify targets for Taiwan’s domestic auto manufacturers to attack and calculate the optimal allocation of companies’ resources.
|
|---|
