A Study of the Relationships among Customer Satisfaction, Loyalty, Trust, Relationship Commitment and Degree of Involvement - A Case of Cosmetics
碩士 === 國防大學管理學院 === 資源管理及決策研究所 === 98 === Establish an effective difference, maintaining a unique and sustainable competitive advantage is a big issue. Customer-oriented era, not only pay attention to product features and functionality, but then create long-term trading relations and further to prov...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14872832176605387737 |