The Influence of Perceived Value and Green Consumer Attitudes on Green Consumer Behavior---The Moderating Effect of Green Knowledge

碩士 === 國防大學管理學院 === 資源管理及決策研究所 === 98 === In this study, will target the green consumer awareness of the properties inherent in their heart or mind , the perceived value, the green consumer attitudes and knowledge of these abstract elements of green, green depth of the impact of the differences betw...

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Bibliographic Details
Main Authors: warm-chiao sue, 蘇宛蕎
Other Authors: 廖國鋒
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/08743683050501868519