The Influence of Perceived Value and Green Consumer Attitudes on Green Consumer Behavior---The Moderating Effect of Green Knowledge
碩士 === 國防大學管理學院 === 資源管理及決策研究所 === 98 === In this study, will target the green consumer awareness of the properties inherent in their heart or mind , the perceived value, the green consumer attitudes and knowledge of these abstract elements of green, green depth of the impact of the differences betw...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2010
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Online Access: | http://ndltd.ncl.edu.tw/handle/08743683050501868519 |