THE INFLUENCES OF SATISFACTION OF LOCAL CHIEF''S ADMINISTRATION AND BRAND EQUITY OF CANDIDATE ON VOTERS'' DECISIONS--AN EXAMPLE OF TAI BOA CITY IN CHIAYI COUNTY

碩士 === 南華大學 === 企業管理系管理科學碩博士班 === 98 ===   After the abolishment of the long-term martial law in 1987, there were almost large-scale election at all levels every year, therefore the study of the voters'' behavior has been the scholars'' research agenda. Among thes...

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Bibliographic Details
Main Authors: Shu-mien Lin, 林淑勉
Other Authors: Kuo-chung Huang
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/13110721972947373639