The Study of the Purchase Decision of the Elementary School Parents on Digital Textbooks

碩士 === 南華大學 === 出版與文化事業管理研究所 === 98 ===   The purpose of this study aims at understanding the purchase behavior of the elementary school’s parents in elementary parents in Yunlin County and to explore the relation between decision-making and satisfaction of purchase. The result of this study is for...

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Bibliographic Details
Main Authors: Yu-chao Lin, 林育昭
Other Authors: Hui-min Ou
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/90034871591302579548