A STUDY OF MODERATING EFFECT ON THE RELIGIOUS INVOLVEMENT IN THE TOURIST''S TOURISM MOTIVATION OF RELIGIOUS TRAVEL ,TOURISM IMAGE AND TOURISM BENEFIT--TAKE FO GUANG SHAN AS AN EXAMPLE
碩士 === 南華大學 === 旅遊事業管理學系碩士班 === 98 === This study focuses how moderating effect on the religious involvement to the tourist''s tourism motivation of religious travel, tourism image and tourism benefit. The results of descriptive statistics, confirmatory factor analysis and struct...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20672911281742789678 |