The Empirical Study of the Influences of Relationship Marketing Investments and Customer Emotional Experience on Customer Purchase Intentions on Leisure Farm—Taking Customer Gratitude as Mediator
碩士 === 國立宜蘭大學 === 經營管理研究所碩士班 === 98 === During the recent decades, most of the studies of relationship marketing use the model of Morgan ＆ Hunt, which focus on trust and commitment as the core issues. This study is on the basis of customer gratitude addressed by Palmatier et al. (2009), and to devel...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17736617512371698924 |