The Study on Newlywed’s Customer Satisfaction ：The Experimental View
碩士 === 高雄餐旅學院 === 餐旅管理研究所 === 98 === The study adopted the concepts of experimental marketing by Schmitt (1999) to explore the relationship among wedding experiment, experimental value, customer satisfaction and behavior intention through experimental view in customized wedding. The research subject...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12430846324389255330 |