A Study of the Key Operation Factors in Effecting Customers’Returning Intentions of Hotel Chains─ A Case of the Joy Hotel Chains
碩士 === 高雄餐旅學院 === 餐旅管理研究所在職專班 === 98 === Chain hotels today are currently facing great challenges in the highly competitive market, regardless of prices, equipments, service quality, marketing strategies, Catering Services，Location，innovation and excellent performance are also essential in order to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55293362797449778992 |