The Research of Consumer Buying Behavior- A Sample for Fo Guang Shan Monastery
碩士 === 高雄餐旅學院 === 餐旅管理研究所 === 98 === This research is based upon the consumption theories developed by three scholars, Engel, Kollat and Blackwell (called EKB consumption theory) todiscuss the Consumer Purchasing Behavior with problem recognition,information search, alternative evaluation and purcha...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06114444285060930940 |