Customer Relationship Management and Performance in the Liner Shipping Industry-The Case Study of OOCL-
碩士 === 國立高雄海洋科技大學 === 航運管理研究所 === 99 === In the container shipping industry, the cargo and carrier are intensively inter-related. Customers can choose different carriers depending on their needs; therefore, to attract customers, the liner shipping industry needs to promote the operation performance...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/50844568300883767596 |