A study of the key influential factors on consumer purchasing intention of green technology product
碩士 === 國立高雄第一科技大學 === 企業管理研究所 === 98 === The object of this research is to discuss the user intention to use green technology product. Thus, through the theoretical framework of Technology Acceptance Model and Theory of Planned Behavior, this research examines the user intention to use green technol...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73896203502510718817 |