A Study of Relationships among Consumer Typologies and Online Auction Promotional Strategies

碩士 === 國立高雄第一科技大學 === 國際管理碩士學位學程 === 98 === Online auction is one of the most popular business activities recently. There is large business opportunity in online auction and everyone can creates own business through online auctions. Furthermore, online auction is totally different with traditional p...

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Bibliographic Details
Main Authors: Pei-Pei Wu, 吳蓓蓓
Other Authors: Kuo-Kuang Chu
Format: Others
Language:en_US
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/67487768518453294692