The Effect of Additional Compensation on Second-Time of Service Recovery
碩士 === 國立高雄第一科技大學 === 國際管理碩士學位學程 === 98 === ABSTRACT Service failure and recovery nowadays remain hot issues for both academicians and marketing practitioners. Additional compensation in service recovery is not a new topic, which has been recently studied by a few researchers (Grewal, Roggeveen &am...
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| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03125753951496972567 |