The effect of electronic word-of-mouth on purchase intention
碩士 === 國立高雄第一科技大學 === 國際管理碩士學位學程 === 98 === Nowadays, consumers tend to search products or service evaluations before making purchasing decisions from those users who post the experiences on the internet (i.e. electronic word-of-mouth, e-WOM). However, as Chiarelli (2006) indicated, 70% of their sam...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84061634275052266100 |