A Study on Online Group-Buying Behavior：The Trust、Perceived Risk and Transaction Cost Theory
碩士 === 國立高雄第一科技大學 === 資訊管理所 === 98 === This study integrates Trust 、Perceived Risk and Transaction Cost theory to construct a model, for investigating the impact factors of intention and behavior of consumers on online group-buying. A questionnaire was adopted for data collection, there are 284 memb...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97166958282490324280 |