The Impact of Conformity Beliefs, Group Efficacy and Trust Transference on Online Group-Buying Behavior
碩士 === 國立高雄第一科技大學 === 資訊管理所 === 98 === There has been a growing interest in examining group-buying behavior from price factor. However, still very few studies examined them from trust, conformity and group efficacy perspectives. In order to explore the group-buying behaviors, this study proposed a S...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42396026969501357551 |