The Impact of Trust Formation and Transference on Online Group-Buying Behavior

碩士 === 國立高雄第一科技大學 === 資訊管理所 === 98 === Are trust and risk important in consumers'' online grouping-buying decisions? What are the antecedents of trust formation, transference and risk in this context? How do these affect an online grouping-buying decision? Online grouping-buying in...

Full description

Bibliographic Details
Main Authors: Mei-Yin Chang, 張玫茵
Other Authors: Meng-Hsiang Hsu
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/61491047000998214810