The Impact of Trust Formation and Transference on Online Group-Buying Behavior
碩士 === 國立高雄第一科技大學 === 資訊管理所 === 98 === Are trust and risk important in consumers'' online grouping-buying decisions? What are the antecedents of trust formation, transference and risk in this context? How do these affect an online grouping-buying decision? Online grouping-buying in...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/61491047000998214810 |