Marketing Effects of Word-of-Mouth on Micro-Blog

碩士 === 國立高雄第一科技大學 === 資訊管理所 === 98 === The information of Word-of-Mouth for consumers is important on decision making. It was regarded as the most important sources of information, and it is even more convincing than in other sources of information. Micro blog is a media platform which was developed...

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Bibliographic Details
Main Authors: Hsiang-chun Chin, 秦祥淳
Other Authors: Ching-Chang Lee
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/34263309986638915393