Based on equity theory to investigate the relationship between online store and online platform company
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 98 === The rapid development of Internet, Science and technological progress expands the Internet use and develops of a new trading model, Online Shopping. Online shopping is a new approach to service and the increase of online platform makes it more competitive. I...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49270476481001195238 |