| Summary: | 碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 98 === Small and Medium Enterprise establish in Taiwan face a series of challenge for financial meltdown in2008.Meanwhile, it also has challenge for the cost of raw material keeps rising. The market change very quickly and it become a challenge for running the Small and Medium Enterprise .Enterprise and government help the Small and Medium Enterprise to improve their competitive advantage by offering amount resource and money.
According to Ministry of Economic data about small and medium enterprises in 2007, there are 12,305,000 Taiwan small and medium enterprises. It''s about 97.7% in all enterprises. And the employees are about 76.58% for all enterprises'' employees. So, we could know that all economic of Taiwan depends on small and medium enterprises, but small and medium enterprises couldn''t face the change of marketing and competitive advantage like huge enterprise. Our research main point is that we have to use strategy of price to enhance our enterprise competitive advantage.
The study concentrates on Small and Medium Enterprise to investigate the innovative methods and enhance the competitive advantages of enterprise. Use SWOT Analysis to analyze the competition and add case study to assist the study value. Besides, the case company has had the economic service innovation reward in 2008 and Kaohsiung City SBIR assistance plan in 2009. Furthermore, the case company has applied the patent, so it is worth to investigate. It can be expected that providing the suggestion and correction to practical service innovation through the study.
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