Resource Constraints and Need for Cognition on Consumer Decision-Making: A Perspective of Consumers'' Heuristics.
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 98 === Resource constraints are relate to the individual''s cognitive ability , affected by the situation, when the individual is limited in its ability to scrutinize information, they are less likely to be able to identify and process information...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34723996085832243324 |