Exploring the antecedents and consequences of customer participation in co-production
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 98 === The quick expansion of the service market has largely risen the competition among service firms. In order to enhance self competitive advantages, service firms consider increasing customer participation in co-production activities as an important strategy. B...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2010
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Online Access: | http://ndltd.ncl.edu.tw/handle/79042551136439632646 |