Exploring the antecedents and consequences of customer participation in co-production

碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 98 === The quick expansion of the service market has largely risen the competition among service firms. In order to enhance self competitive advantages, service firms consider increasing customer participation in co-production activities as an important strategy. B...

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Bibliographic Details
Main Authors: Ying-chih Chen, 陳瀅之
Other Authors: Shih-hao Wu
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/79042551136439632646