The impact of relationship investment and ethical sales behavior on customer loyalty: The mediators of gratitude and relationship quality

碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 98 === The financial crisis caused by the United States in 2007 has damaged the world economy greatly, and has put several well-known enterprises out of business in 3 years. Such event has also reduced investors’ trust and interest in investment activities, as well...

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Bibliographic Details
Main Authors: Yun-Mian Huang, 黃韻綿
Other Authors: Shih-Hao Wu
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/48543707577437092501