The Effects of Service Environment on Perceived Waiting Time and Emotion: The Case of the Fast-food Industry in Taiwan
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 98 === This article examines the effects of different service environmental factors on customer’s perceived waiting time and emotion during the wait in the fast-food industry. An experimental study was conducted to test six constructs－physical environment, employee...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85684260078187226803 |