The Study of Bio-technology Industry Healthy Food of Promotion Types, Buying Purposes and Product Attributes on Purchase Intentions-Brand Image as a Moderator
碩士 === 高雄師範大學 === 科技管理研究所 === 98 === Abstract Bio-technology pharmaceutical industry to invest in R & D and product development is a very difficult subject, and be faced with many uncertainties are all to the domestic pharmaceutical industry in the development of biotechnology products have limi...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/05668323497752273973 |