網路下單之服務品質與網路口碑對價格敏感度影響之研究-以忠誠度為中介變數
碩士 === 高雄師範大學 === 科技管理研究所 === 98 === The purpose of this study was to propose the model (service quality, customer loyalty, customer satisfaction , electronic word of mouth , price sensitivity) to confirm the direct and indirect relationship between service quality , customer loyalty , customer sati...
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| Format: | Others |
| Language: | zh-TW |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15849737945489116913 |