The study of relationship between Consumer’s Innovation, Brand Popularity and Brand Extension –Take a Holding Company an example
碩士 === 國立屏東商業技術學院 === 國際企業所 === 98 === The study is discussing the impact on performing the service of brand extension between company’s brand popularity and consumer’s innovation while current holding company is handling the business of conformity marketing. It picked Shin Kong holding company up f...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74141842711211731415 |