A Study of the Relationships Among the Experiential Marketing, Service Quality, Customer Satisfaction and Customer Loyalty
碩士 === 國立屏東商業技術學院 === 國際企業所 === 98 === The study focuses on the relationships among the experiential marketing, service quality, customer satisfaction and customer loyalty. The part one that the concept of experiential marketing is according to the research of Schmitt(1999). There are five dimension...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/30783580672631381670 |