The Brand Preferences on Notebooks of Different Countries of Origin: A Study of Consumers in China
碩士 === 國立屏東商業技術學院 === 國際企業所 === 98 === With country of origin (i.e., USA, Japan, Taiwan, and China) in mind, the main purpose of the present study was to ascertain the effect of differentiation, brand knowledge, and localization on Chinese consumers’ brand preferences. MANOVA, ANCOVA, and virtual r...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04779245030587086958 |