The Effects of Co-branding Strategy on Brand Equity-A Qualitative Study
碩士 === 國立屏東商業技術學院 === 國際企業所 === 98 === According to Interbrand’s survey in 2009, the crucial factors of success for Taiwan top 10 global brands are diversified the risk by extending to different new markets and cooperated with well-known brands in the world by making use of brand alliance strategy....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81493033558903403074 |