The User's Behavior Intention of Zero Product: Using Free Information Service as An Example
碩士 === 國立屏東商業技術學院 === 行銷與流通管理系(所) === 98 === Making profits is the final purpose for zero product providers. Thus, it is important to understand factors that will affect behavior intention of users. This study explores users’ intention and predicts the users’ continued behavior intention in the futu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89528830989761094657 |