The Influence of Institutional Environment and Dynamic Capabilities on Marketing Channel Evolution: A Case Study of Taiwanese Motor Firms
碩士 === 國立屏東商業技術學院 === 行銷與流通管理系(所) === 98 === Due to the huge market and large population of Mainland China, all of foreign companies are eager to entry this market. However, the institutional environment of China is quite different from the Western. Because motor industry plays the key role in a...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59022288611499932426 |