An Examination of the Relationship among Trust, Subjective Norm, Involvement and Perceptions Value – An Empirical Study of Television Keyword Advertising
碩士 === 國立屏東商業技術學院 === 行銷與流通管理系(所) === 98 === The “Keyword Marketing” is a new type of marketing model. It was developed based on the concept of integrated marketing. It integrates the media of television, radio, newspapers, magazines and internet through internet search engines. It creates an eff...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27329135897587916558 |