A study on Market Maven, Brand Perceived value, and Consumers’ Behavioral Intentions
碩士 === 國立屏東商業技術學院 === 行銷與流通管理系(所) === 98 === Radha Chadha & Paul Husband (2007) estimated that global luxury boutique market was about 80 billion, and the Asia market accounted for 37%. It shows the importance of the luxury market in Asia. This study aimed to explore the relationship between the...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47574201170488545010 |