The impact on various return/exchange model to customer loyalty in on-line shopping

碩士 === 國立屏東商業技術學院 === 行銷與流通管理系(所) === 98 === The purpose of this study is to compare with the effects of information quality, system quality and service quality on satisfaction, trust, commitment and loyalty in different return/exchange product model. on-line shopping First, the study builds a model...

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Bibliographic Details
Main Authors: Hsia-Wei Hsu, 許夏維
Other Authors: Su-Yueh Chu
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/35524137806829709131