A study on Market maven, Word of Mouth Motivation and Referral Behavior
碩士 === 國立屏東商業技術學院 === 行銷與流通管理系(所) === 98 === Consumer environment, industry, technology and internet are changes and advances rapid, the retail need to develop new and better marketing strategies, the retailer often find in the group through the influence of the people, to deliver its products messa...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92944431300858268462 |