Exploring User’s Behavior on Micro-blog based on Theory of Planned Behavior

碩士 === 國立屏東科技大學 === 資訊管理系所 === 98 === This research explores the users' usage intention on micro-blog, a new type of Web site. We adopt the theory of planned behavior, TPB, to construct our research model. Some research constructs retrived from other theories are applied, including technology a...

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Bibliographic Details
Main Authors: Cheng Shen Chen, 陳正昇
Other Authors: Deng-Neng Chen
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/29277109583698277484