Exploring User’s Behavior on Micro-blog based on Theory of Planned Behavior
碩士 === 國立屏東科技大學 === 資訊管理系所 === 98 === This research explores the users' usage intention on micro-blog, a new type of Web site. We adopt the theory of planned behavior, TPB, to construct our research model. Some research constructs retrived from other theories are applied, including technology a...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2010
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Online Access: | http://ndltd.ncl.edu.tw/handle/29277109583698277484 |