The Perfect Code of Emotional Marketing—An Empirical Study of Leica Camera User in Taiwan

碩士 === 國立屏東科技大學 === 高階經營管理碩士在職專班(EMBA) === 98 === This study has its sample based on the user of Leica camera in Taiwan area with a main objective to study the perfect code of emotional marketing. Economy has come to an era of aesthetic economy, and the marketing philosophy has evolved into aestheti...

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Bibliographic Details
Main Authors: Qiu, Han-Neng, 邱涵能
Other Authors: Liaw, Shu-Yi
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/99740717232238251808