Retailer marketing strategic of private label brands-Costco for example
碩士 === 國立中山大學 === 企業管理學系研究所 === 98 === Rising competition among retailers, coupled with the economic recession and its influence on the consumers'' cautiousness in consumption causes private label to become a new profit protection policy for the retailer industry. Private label sym...
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| Format: | Others |
| Language: | zh-TW |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99046707894531775325 |